Playboy magazine and Helen Gurley Brown. That’s what last week’s New York Times opinion piece, Barstool Conservatism, Revisited (on the weird agglomeration of libertarians, crypto- and tech- bros, and incels who ended up voting with social conservatives) made me think of.

My thoughts draw on a book I read about Hugh Hefner, Playboy, and Helen Gurley Brown. The basic thesis, as I recall it, was that Hefner wanted a society where young men could enjoy an extended youth. The best way to make that work, he thought, was for women to be able to support themselves—so that they’d be willing to sleep with men, rather than feeling that they had to hold out for a man who would marry them.

To that end, Playboy magazine was very active at promoting equal rights for women—so they could earn money, own property, etc. Because only when they were able to support themselves without needing to get married, would they be willing to sleep around. And women willing to sleep around, were what the Playboy demographic wanted.

That social experiment played out pretty much just the way Hefner wanted through most of the 1960s, 1970s, and 1980s. Women could earn enough to afford an apartment, food, clothing, and the other necessities, which meant that they didn’t have to get married just to survive.

However (and this was key, even though I don’t think Hefner really thought about it much) men earned more than women.

The result was perfect for men. They had enough money to buy fancy cars, fancy stereos, fancy watches, expensive liquor—all the sorts of products that advertised in Playboy—with enough left over that they could afford to take women out on nice dates and buy them little gifts. The women earned enough less that, although they could get by, they couldn’t have really nice things, except when men bought them.

Things began to change the 1990s, when women’s incomes grew to the point that they could afford nice things. That produced two changes. First, women that could afford not merely a tiny apartment, but their own house, weren’t so reliant on men to make them comfortable. Second, with so many women taking top jobs, there were fewer top jobs for men. That meant that more and more men found it tough to earn an income that let them improve a woman’s standard of living.

This situation is what has the incels so unhappy. For decades, even after women weren’t legally subservient to men, men generally had enough money that they had something very tangible to offer a woman. Now that’s only true for the top few percent of male wage earners.

Of course, any man with either ambition or good sense could work around this situation. Becoming one of the 1% is hard, but simply having enough ambition to get into, let’s say, the top 50%, means that you have enough of a surplus to be able to raise the standard of living of a woman. And good sense is all it takes to do a bit of an analysis and realize that following the strategies of the pick-up bros isn’t going to lead to what you want nearly as well as coming up with things to offer to women besides cash. (Different things for different women, but: getting fit, wearing nice clothes, learning about the arts or science or history—whatever any particular woman is interested in, paying attention to them when they talk, being supportive of their efforts, are all things that might work.)

But incels as a group don’t seem to want to make even that modicum of an effort. They’d rather blame women.

The other groups I mentioned are broadly similar. Even the rich, successful tech bros are often dysfunctional to the point that they have trouble attracting women. Libertarians are often attracted to the movement specifically because what they yearn for is a world where people have minimal legal protections from the wealthy (and for no good reason, they imagine that they’ll be wealthy enough to take advantage of that). Crypto bros are the same, except they have a specific (rather than vague) notion of where their money is going to come from, even if it’s a fantasy.

So I understand that article. I think that is why all those disparate groups came together, even when their actual interests are pretty disparate.

The big question is, will these groups hang together going forward? Or will the fact that they have nothing much in common except a fantasy of enjoying being on top, lead to infighting and failure?

I’m hoping for failure, but it’s still too soon to say.