There’s a certain category of joke called a “three-percenter,” the sort of joke that’s only going to appeal to 3% of your audience, but that will really, really appeal to them. (Part of the appeal is knowing they’re in the select group that gets it.) You have to be careful using them: At the first sign that a piece is full of inside jokes that they’re missing, the remaining 97% of your audience is gone.
Still, it’s worth embedding the occasional three-percenter in your humor, because for its select audience a three-percenter can really make a piece. What’s best, though—what’s comedy gold when you can pull it off—is a joke that feels like a three-percenter, but that feels that way to the whole audience.
With that in mind, let me say that My Fully Optimized Life Allows Me Ample Time to Optimize Yours by Holly Theisen-Jones is the funniest thing I’ve read in a long time. Sitting alone in my study, still tired after cranking out three sets of twenty kettlebell swings, I laughed so hard I could barely breath. The whole thing read like one three-percenter after another, with me being in the 3% the whole time. Gloriously, hilariously funny. Even the lists of trendy superfoods in the smoothies were funny.
So now, the question is: Is this a humor story with six dozen three-percenters and I just happen to be in the 3% for all of them? This is possible. Perhaps even likely. But maybe the audience is a bit bigger than that.
At 3 pm, it’s time to hit the gym. After years of research, I have engineered the most efficient possible workout, which is a single, 100-pound kettlebell swing, followed by four and a half minutes of foam rolling. (See my e-book for step-step instructions)
Let me know if you’re in the 3%.