Stuff from PR flacks

At some point in the last few years, presumably related to my writing for Wise Bread, a whole bunch of PR flacks started sending me their press releases—mostly  about money stuff, with a little writing stuff and journalism stuff thrown in.

It has been very tedious, but I have hesitated to mark these messages as spam, because the topics are things that interest me (even if the actually email messages are almost never of any interest whatsoever).

After spending a year or two just deleting all that crap manually, I’ve spent a few minutes today making a filter that grabs that stuff and puts it in a folder called “Lame PR” so I don’t have it cluttering up my inbox.

So far I’m sorting by sender, because I think there are only about a dozen senders behind the majority of this crap. Maybe I’m mistaken. There may be too many senders. But I doubt if they’re doing the spammer tricks to make this stuff hard to filter. (They’re hoping that I find their “content” so useful, I’ll be using filters to make sure I do see their content!)

Once I get them filtered out, my inbox will be much more useful than it has been.

Accurate but useless

Some years back, I read a financial newsletter article that offered a technique for predicting inflation rates six months in advance. It had charts that compared its predictions to actual results, that showed that it was pretty accurate. Not perfect, but more than close enough to be useful for short-term planning.

Then I read the details. Their “technique” was this:

  1. Take the actual inflation for the previous six months.
  2. Double it.

As I say, their technique was pretty accurate. Partially it was accurate because the economy rarely turns on a dime—recent trends tend to continue. But it was more accurate than that, because half the months they were “predicting” had already happened! Even if the next six months were rather different from the previous six months, that would only produce so much change in the full year results.

I think that was the point when I decided to let my subscription to that newsletter expire.